The New Ford Fiesta (2008)

The all-new Ford Fiesta is not just the most dramatic and distinctive Fiesta ever, it also marks a significant landmark in Ford’s history as the first Fiesta to be developed for customers around the world and as the template for the company's future generations of global vehicles.

Since the very first Fiesta was launched in 1976, over 12 million have been sold, with over 400,000 customers in 2007 (103,000 in the UK alone) proving the enduring popularity of the model's style, efficiency and value for money.

The all-new Fiesta is set to extend these values, while appealing to a new generation of small car buyers with its mix of kinetic design and latest big car technology.  Three- and five-door all-new Fiestas will begin rolling off production lines in Europe in summer 2008, with regionally-tailored models on sale in Asia, South Africa, Australia and the Americas by 2010.

The all-new Fiesta is the first product of Ford's new Global Product Development System (GPDS) and has been designed and developed to meet the differing needs of customers as diverse as Western and Eastern Europe, North America, China, Australia and South Africa.

Extensive research by Ford in these regions provided the basis for the new GPDS process, which will dictate the future of Ford product development.  All-new Fiesta is also the first product of Ford Motor Company CEO, Alan Mulally’s ‘One Ford’ vision of a single, global company designing and building cars for a single, global customer base, not divided by regional or national borders.

“It’s an incredibly exciting project,” says Marin Burela. “All-new Fiesta is a landmark moment for Ford.  It’s our most significant global vehicle project since the Model T and heralds the future for Ford product development.”