Ford Fiesta Active City Stop

Ford’s low-speed collision avoidance technology 'Active City Stop' is available on the new Fiesta priced from £250 for the Driver Assistance Pack.

Active City Stop uses a light-detecting and ranging sensor to scan the road ahead 50 times every second – more than twice the speed of the film industry’s standard frame rate – to help prevent collisions at speeds up to 10mph, and help reduce the severity of impacts at speeds below 20mph.

Active City Stop calculates the risk of hitting a stationary or slow-moving object and pre-charges the new Fiesta’s brake system to deliver maximum braking response. If the driver does not respond, either by braking or evasive steering, the system simultaneously applies the brakes, reduces engine torque, and activates the rear hazard lights.

Plus Ford vehicles fitted with Active City Stop qualify for a 15 per cent discount deducted from the first annual motor insurance premium with Ford Insure.

The Ford Fiesta Driver Assistance Pack also includes rear parking sensors and powerfold mirrors. Active City Stop is also available on Ford C-MAX, Grand C-MAX and the new Ford B-MAX ranges.