The New Ford Fiesta Durashift Automatic

Ford has made a smooth-shifting new addition to the Ford Fiesta range, in the form of the new Durashift automatic transmission models.

The refined transmission is matched to the Ford Fiesta's new 1.4-litre, 96PS Duratec petrol engine, with a responsive character that benefits from the new Ford Fiesta's lighter yet stronger body structure, being approximately 40kg lighter than the car it replaced.

This ensures 'auto' convenience does not significantly compromise performance or economy, with the new Ford Fiesta automatic achieving 0-62mph in 13.9sec, while delivering 43.4mpg and a CO2 rating of 154g/km on the EU combined driving cycle.

Beyond core performance, development work has also refined the Ford Fiesta's accelerator pedal response and created a sporty driving quality, present even with the automatic transmission.

The Ford Fiesta's electronic throttle is tuned to respond differently, depending on how much and how sharply it is applied. More aggressive throttle inputs generate a sharper, sportier response, while gentle throttle inputs deliver a smoother, progressive feel.

The 1.4-litre automatic completes the Ford Fiesta's UK engine and transmission line-up and is offered with Style+, Zetec and Titanium trim, bringing Fiesta style to a new group of customers.

Ford Fiesta product manager, Chris Muers, commented: "Typically, around 10 per cent of small car buyers specify an auto option, so convenience technology is an important addition to a range that now offers an option for every taste and need."

The Ford Fiesta 1.4-litre automatic is on sale now, priced from £13,195 on-the-road.