Retail New Car Buyers Back Ford's Drive For Value

Ford of Britain Managing Director Paul Thomas With The New Focus

Ford has reaped the rewards of offering outstanding value to private motorists by dominating the retail car market - with a share over 90 per cent ahead of its nearest rival. More than one in eight new cars bought privately so far this year were Fords.

Ford highlights from figures released today by the Society of Motor Manufacturers and Traders (SMMT) include:

Paul Thomas, Ford Britain Managing Director, said: "We said Ford's retail performance would accelerate when announcing our February sale prices. I'm delighted private buyers responded so well and snapped up the cars on offer so quickly. Now all eyes are on March and already thousands of motorists are enjoying their new '05'-plated Fords."

In a traditionally lean February ahead of the new '05' plate on sale from March, Ford sold 11,709 cars and 3,905 commercial vehicles.

Published : 05/03/05 Author : Melanie Carter

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