Four New Ford of Britain Senior Executive Roles

Ford of Britain has announced four new management roles for it senior executives, which follow the appointment of Mark Ovenden as managing director.

Andy Barratt has been appointed director, Sales, Ford of Britain, replacing Jon Wellsmen who will be taking over Barratt's current role of director, Ford Customer Service Division (FCSD), Ford of Britain.

Anthony Ireson will move from his current role as head of dealer operations, and has been appointed director, Marketing, Ford of Britain.

Ireson will replace Mark Simpson, who will lead the sales office in Ford Russia as the new Ford-Sollers joint venture is established.

Mark Ovenden, Ford of Britain's incoming managing director said: "This appointment means that Mark can deploy his considerable sales and marketing expertise to maximum benefit. At the same time, continuity is being retained to a large extent in the core team in Britain, Ford's biggest European sales market, as it works to grow Ford's UK sales leadership. The Ford of Britain appointments provide these senior executives with an opportunity to expand their experience and skills while tackling this challenge."