Ford's New Premium Accident Repair Centres Launched

Ford Accident Repair Centre

Ford and its Accident Repair Centres are introducing new premium standards to ensure that the network offers customers the highest service levels.

The 170 Ford Accident Repair Centres (FARCs) are equipping themselves for the increased sophistication of the Ford brand's latest product range.  Ford vehicle complexity has developed so far that, to repair modern cars safely and effectively, repairers must be correctly trained and be equipped with the latest diagnostic tools.

As vehicle technology advances, the capacity of repairers to fix more than one brand competently will decrease.  For example, Ford models such as the all-new Mondeo, S-MAX and Galaxy are constructed using highest strength steel and feature electronics including dozens of control sensors.

While such advanced vehicles currently comprise around five per cent of FARCs' business, this is expected to top 40 per cent within three years.  Ford is addressing the challenge by launching a new premium standard to its FARC network:

John Cooper, Ford Customer Service Division director, said:  "Ford's renewed emphasis on its Accident Repair Centre network demonstrates how our aftersales operation is raising its game.  Ford already has an award-winning new vehicle line-up, including Europe's Car of the Year in S-MAX and International Van of the Year in Transit.  Should the unexpected happen, our range deserves the best accident repair service, which is exactly what FARCs provide."

Published : 24/07/07 Author : Melanie Carter

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