Ford entered this month's race for "56" plate sales in pole position according to latest vehicle registration data out today.
The blue oval's wealth of 2006 model launches and celebrations are strengthening Ford's leadership of the car and commercial vehicle markets. This year the company will secure 30 consecutive years as Britain's top-selling car brand.
The Society of Motor Manufacturers and Traders confirms:
Roelant de Waard, Ford of Britain chairman, said: "These exciting additions are attracting interest from a wider range of customers, with the result that our total market share of over 16 per cent is up on a year ago. This month's bumper "56" plate business will bring even more newcomers to Ford."
Other Ford highlights in the SMMT's figures include:
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