New Ford 4-Trac Pick-Up Concept

• Stunning concept pick-up truck in world premiere
• The answer for the new generation of pick-up drivers: rugged for the workplace, stylish for the family

Ford Motor Company today staged the world premiere of a stunning concept pick-up truck at the Thailand International Motor Expo in Bangkok. The concept, dubbed 4-Trac, is a dynamic package that brings together Ford’s "tough truck" DNA with ideas that explore practical functionality, lifestyle and sporty uses for Ford pick-up trucks of the future.

The concept takes a typical pick-up truck and adds a lot more sophistication, style and purpose. It’s a workhorse that delivers on the "Built Ford Tough" promise by offering true off-road capability, rugged features and durable aluminum surfaces. At the same time, owners will be proud to use it as stylish transport for their active families and leisure time.

Pick-up truck owners are passionate and highly discerning. Ford's Consumer insight research has revealed that customers need and want pick-ups that are rugged for the workplace and stylish for the family. The 4-Trac concept clearly shows Ford will continue to produce pick-up trucks that make a statement for a younger, bolder generation of consumers who want a vehicle that provides more possibilities for them to enjoy an active outdoor lifestyle.

An attention-grabbing four-door crew-cab, the 4-Trac stands out from the crowd with its rugged aluminum surfaces and innovative design features.

The 4-Trac has a large vertical face and prominent Ford oval in the middle of the signature three-bar grille. This dominant feature forms a power bulge that runs from the hood through to the undercarriage. It is flanked by high-tech headlamps and integrated fold-out rope hooks.

Contributing to its powerful on-road stance are a boldly embossed 4-Trac brand; large, clean surfaces down the body side; pronounced wheel arches with integrated side repeater lamps; and 17-inch six-spoke "turbine" alloy wheels with all-terrain tyres.

Reflecting these attributes, the 4-Trac has a strong "rescue" theme with its lustrous red paint, heavy-duty power winches front and rear, integrated rope hooks and tie-downs points. It can carry five rescue workers with access through four large doors.

At the rear, 4-Trac features a unique double-folding, power assisted rear tray with three-step access. This "tailgate within a tailgate" offers inner and outer sections operating together or independently: the outer body-color section folds down to the ground, acting as a ramp; the inner aluminum section, with unashamedly large 4-Trac branding, folds 90 degrees for ease of loading and unloading.

The rear cargo area features six portable containers - inspired by offshore rescue boats - for carrying a variety of gear, including rescue equipment. Another innovative feature adding to 4-Trac versatility is a rear hatch that enables access from the cargo area directly into the cabin.