Fiat Punto

Fiat Auto UK has teamed up with console games giant, Xbox, to add extra appeal to an attractive pair of exclusive limited edition offers: the Punto Xbox and Stilo Xbox, which go on sale at UK Fiat dealers this weekend, (22/23 January).

The £8995 OTR, Punto Xbox is based on the Punto Active Sport 1.2 16v, yet features a lower purchase price, while becoming available with almost £600 worth of exclusive features. These include black metallic paint, Xbox badging and interior mats, an MP3 player and 100W subwoofer, and steering wheel mounted audio controls. All of which adds to Punto Active Sport's attractive standard equipment package of 15 inch alloy wheels, sports bumpers and rear spoiler, 6-speaker radio/CD player, and leather steering wheel and gear lever knob.

Stilo Xbox is priced at £11,995 OTR, some £500 more than the Stilo Active Sport 1.6 16v on which it is based, but with almost £1500 worth of added features, customers will benefit from almost £1000 of added value. Features include Xbox badging and interior mats, 17" alloy wheels, black metallic paint, MP3 player and 100W subwoofer, air conditioning, steering wheel mounted audio controls, and sports pedals.

These exclusive features blend with Stilo Active Sport's standard specification which includes side skirts and rear spoiler, a sporty interior, radio/CD player with six speakers and a leather steering wheel and gear lever knob.

But these two exciting special edition vehicles are only part of the Fiat/Xbox partnership story, because not only will all retail customers receive a free Xbox console and demo version of the eagerly awaited new Forza Motorsport driving game - not officially launched until April - with every Punto or Stilo Xbox purchase.

The activity is supported by a three month ‘advertorial’ campaign in leading titles such as FHM, and by a nationwide radio promotion. Additionally, Fiat Auto UK will be mailing some 50,000 customer prospects, inviting them to participate in a competition at Fiat dealers over the weekend of 22/23 January. All this activity will be backed up by a widely circulated E-DM communication, promoting the campaign to 100,000 customer prospects.

The customer competition being staged this weekend invites visitors to the dealership to set their fastest lap time on the Forza Motorsport demo game, and those taking part will have the chance to win both an Xbox console and the Forza game itself. The top 10 scores from across the dealer network will also be published on the Xbox micro-site.

Published : 18/01/05 Author : Melanie Carter

Fiat Punto News

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