UK's Autocar Awards Luca di Montezemolo - Man Of The Year 2002

Ferrari Enzo

Luca di Montezemolo, President of the Ferrari Maserati Group, was awarded "Man of the Year" by UK’s authoritative weekly magazine AUTOCAR. The ceremony was held at the Marquee in Battersea Park, the traditional location to the annual "Autocar Awards" prize-giving ceremony organised by the oldest automotive magazine in the World. For the 2002 edition, the judges were unanimous in selecting Mr. Montezemolo, with the following motivation: "It’s people who build success, not committees or processes. Our Man of the Year rejoined Ferrari 10 years ago when it was in very poor shape. He took it by the scruff of the neck, transformed the road cars, overhauled the racing division, and you can see the results. Ferrari makes magnificent cars again - look at the new Enzo - and has won seven F1 manufactures’ and drivers’ championships in the past four years. And if that wasn’t enough, he has revitalised Maserati’s name and its cars - we’re now seeing the results of that on Britain’s roads.

Under the charismatic leadership of Luca di Montezemolo, Ferrari has exceeded the tifosi’s wildest dreams, built the world’s greatest car, breathed fresh life into Maserati and, through heavy investment in research and development facilities, laid the foundation for a new generation of innovative road cars… He understands the importance of the legend, of the romance of Ferrari, yet at heart he is a pragmatic rationalist and smart enough to understand that balancing these elements is perhaps his greatest management strength. This award represents a significant achievement for Mr. Montezemolo and all the people working within the Ferrari Maserati Group.
Published : 21/11/02 Author : Melanie Carter

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