The Ferrari World Design Contest has been won by students from Seoul's Hongik University. 50 universities from across the world took part in Ferrari's challenge of imagining cars of the future. IED of Turin came in second, with London's Royal College of Arts finishing in third place.
The first three classified models are:
1) Eternita- Kim Cheong Ju (Rep. of Korea), Ahn Dre (Rep. of Korea), Lee Sahngseok (Rep. of Korea) - Hongik University (Seoul)
2) Xezri- Samir Sadikhov (Azerbaigian) - IED (Turin)
3) Cavallo Bianco - Henry Cloke (UK), Qi Haitao (China) - RCA (London)
Ferrari chairman Luca di Montezemolo commented: "Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future."
Students from Seoul provided the finest interpretation of Ferrari's design brief for a thoroughbred hypercar packed full of new generation technologies and materials. Initially, the car was designed in 2D before moving on to 3D models in 3D Autodesk Alias as well as a 1:4 physical scale model, with a focus on detailing and the interior.
All design concepts focused on reducing fuel consumption via alternative propulsion systems, and in particular, hybrid engines. Weight reduction leading to improved driving please was also a common design features.
Two special prizes were also presented. The "Autodesk Design Award" was given for the best use of Alias software in the design process, and was presented by the technical partner to the contest to Hongik school. The "Most Unexpected Technological Solution" award was presented to the team from Jiangnan University in China for the technical solutions contained in The Drake Concept. Prizes were presented by Brenda Discher, Autodesk’s Vice President Industry Market, and Ferrari CEO Amedeo Felisa.
The three finalists were presented with their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group which has partnered Ferrari in the styling of its cars for over six decades, and Flavio Manzoni, director of the Ferrari Styling Centre, which organised the contest.
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