The first part of the Ferrari World Design Contest, launched by the manufacturer in collaboration with Autodesk, has be concluded.
Students from the seven finalist schools from across the world - IED and IAAD from Turin (Italy), the London Royal College of Arts (UK), the European Design Institute Barcelona (Spain), Seoul’s Hong-ik College (Korea), the DSK Supinfocom from Pune (India) and the College For Creative Studies in Detroit (USA) - will be involved planning the Ferrari of the future.
The second part of the competition, which will follow the part of the style research, will see the finalists involved in the creation of three models in 3D Autodesk Alias and a 1:4 scale model. The goal of the contest is to develop the Ferrari of the future, using technologies and materials of the latest generation. The car will be hyper-light and hyper-fast, hyper-ecological and hyper-technological. The students will need to pay particular attention to details and development of the interior as well as the car's functional aspects.
Over 200 projects arrive at Ferrari in Maranello, featured great attention towards lowering consumption, combined with alternative powertrains, with particular focus on hybrid technology. The projects all represent driving pleasure in common, ensured by weight reduction with designs based around geometric or tortuous, with organic forms created by the students. The jury, led by presidency of Luca di Montezemolo, unanimously decided to raise the number of finalists to seven from the original six schools planned for the final stage.
The results will be announced in July 2011, when the winners will be awarded with an internship at Ferrari as well as cash prizes. Autodesk will also present an award to the student team that utilises Autodesk Alias software to communicate and demonstrate the design process. The contest follows in the footsteps of Enzo Ferrari, brought forth by Chairman Montezemolo, supporting research and investing in young talent.
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