Germany is important for Ferrari as it is the Prancing Horse’s second largest market after the United States in terms of cars sold. In 2004, Ferrari Deutschland improved its position on one of the most competitive car markets in the world, with a total of 671 cars delivered to owners in Germany. The cover provided by the national sales network has followed the same positive trend, expanding to 22 dealerships (four of which specialise in aluminium bodies) and four assistance centres.

The Wiesbaden-based Ferrari Deutschland has grown steadily over the years, turning Ferrari’s top European market into a reference point in terms of efficiency and client satisfaction. Apart from its commercial successes, the German regional headquarters has also scored a host of significant marketing coups. For instance, it has been organising the ‘Ferrari Racing Days’ since 1996. This event has not only proved enormously popular with the public but also acted as a backdrop for the German unveilings of the 550 Maranello in 1996, the 360 Modena in 1999, the Enzo Ferrari in 2002 and the F430 in 2004.

In addition to this, Ferrari Deutschland has always been a staunch supporter of its clients’ racing activities in the Ferrari Challenge Trofeo Pirelli, involving over 90 drivers since the series was launched in 1993.

In the first eight months of 2005, the Ferrari sales network in Germany delivered a record 464 cars to their new owners (75% 8-cylinders, 25% 12-cylinders), an increase of 8% over the same period in 2004 when 427 were sold.


Published : 12/09/05 Author : Melanie Carter

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