2004 Ends With Record Sales And Awards For The Ferrari Maserati Group

For Ferrari, 2005 opens with several important debuts: the Superamerica designed by Pininfarina, a car in which the performance of Ferrari’s twelve-cylinder berlinetta has been combined with a powerfully original and innovative approach to the convertible concept, and the US launch of the F430, called upon to take up the legacy of the 360, which in its Modena, Spider and Stradale versions is now the best-selling model of the Maranello company.

With these cars, Ferrari is ringing in an important year at the Detroit Auto Show, in the wake of its extraordinary sales and racing results in 2004.

The year that just ended will be remembered for the success of the Scuderia Ferrari in Formula 1, winning the World Constructors’ Title for the sixth consecutive year and - with Michael Schumacher - the Drivers’ Championship for the fifth year in a row. At the same time, however, the year was also notable for its sales results, which were the highest ever posted by the company.

In fact, in 2004 Ferrari sold about 4900 cars, due especially to the special Enzo and Challenge Stradale series, the good performance of the 360 in its last sales season and the particularly warm reception received by the 612 Scaglietti, which was launched here in Detroit last year. A significant contribution to 2004 sales was given by the excellent ramp-up of the brand-new F430, which has already garnered a number of awards - four within just three months of its presentation this past September in Paris - and shown in Detroit today for the first time.

These results reflect the important contributions of North America (4% increase compared to the number of cars delivered in 2003), the United Kingdom (+19%), Japan (+38%) and France (+14%). New and growing markets (China, Russia, Eastern Europe and South America) contributed substantially to volumes increase, without jeopardizing the exclusivity of the brand.

These successful sales have allowed the Ferrari Maserati Group to post the highest turnover in its history, approaching Euro 1.5 billion (1.26 billion in 2003).

The year 2004 was also an important one in terms of managerial and organizational developments. Jean Todt was appointed Managing Director of Ferrari and Amedeo Felisa Deputy Managing Director; the Brand Development & Partners Office was established to guarantee the management of sponsors, the development of licensing and merchandising, and the expansion of sales activities that will play on the value of the brand; work continued to reorganize the Group’s commercial presence, based on a philosophy of direct presence in the most important countries: as a result, the Ferrari Maserati Group directly controls operations in the countries in which over 80% of its customers are located.

In 2005 Ferrari will face the challenge of confirming the excellent commercial results achieved in the year that just ended - and extraordinary year for the Prancing Horse, notwithstanding the costs incurred for renewing the product range. This is a challenge that the company is confident it can tackle, thanks not only to the Superamerica but also to complete availability of the 612 Scaglietti and the F430, which will start to be delivered in North America in the spring.


Published : 15/01/05 Author : Melanie Carter

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