Condè Nast and Ferrari have reached an agreement to co-publish a magazine dedicated entirely to the leading luxury high performance car brand.
Ferrari will be consolidating their previous varied publishing undertakings into this one global publication that will be editorially ground-breaking, with content specifically aimed at the high net worth individuals who are owners of Ferrari cars around the world. The magazine will offer a unique audience that will be highly attractive to upscale advertisers.
In English, with an initial print run of 30,000, the magazine will be directed by the Editor in Chief Antonio Ghini who was Communications and Brand Management Director at Ferrari for the last 15 years. He will be assisted by Editor Jason Barlow, a journalist who holds, among other roles, that of Contributing Editor for the motoring section of British GQ.
The magazine will be art directed by Rebecca Smith, formerly of British Vogue and Creative Director of Lula Magazine. Rebecca was previously Art Director of Wallpaper.
Melinda Chandler, former Condé Nast promotions director, will be Advertisement Director.
Albert Read, General Manager for Condé Nast, comments, “This new publication represents a perfect pairing between Ferrari, an independent company that has always been driven by innovation and excellence, and Condé Nast which sets the benchmark for publishing excellence globally. It offers CNCP a wonderful opportunity to capitalise on its unique understanding of what is a very rarefied part of the market, and to deliver a magazine of beauty and intelligence.”
Dany Bahar, Ferrari Brand and Marketing Director comments “For several years now Ferrari was thinking about a publication dedicated, first of all, to its collectors and clients in the world. I’m proud to give the start to this project. That magazine will be directed by Antonio Ghini, who, with his great knowledge of the Company will be able to meld tradition and an ability to innovate in the name of a widely loved and respected Marque.”
Four issues of the Magazine will be published annually to coincide with major dates on the calendar. The first issue goes to print in late June while the second appears for the Paris Motor Show at the end of September 2008.
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