Felipe Massa, Scuderia Ferrari Marlboro driver, officially opened Ferrari's Atelier at The Berkeley Hotel in London. The Ferrari Atelier is managed by HR Owen Sports Cars, and showcases the marque's new Corporate Identity, with a Personalisation Room modelled on the Atelier at the Ferrari factory in Maranello, Italy.
"It is a fantastic honour to be here in London to open the new Atelier, just before the British Grand Prix this weekend,” Felipe Massa commented. “Knightsbridge is such an international and cosmopolitan part of London, it’s great to see the Prancing Horse take centre stage in this iconic part of one of my favourite cities in the world."
VIP clients from around the world will be invited to the Atelier to personally tailor their Ferrari, with specialist staff on hand providing clients with the ultimate customer experience. Furniture and designs found in the Atelier lounge are the same those in the Maranello factory.
Currently, the Ferraris on display include a Ferrari 458 Italia, Ferrari California and a special 1970 Ferrari 512S as driven by Mario Andretti and Chris Amon at Daytona and Sebring, and Derek Bell in the film Le Mans.
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