Dodge Helps Chrysler UK To A Record-Breaking March 2008

Dodge Caliber
Dodge Caliber

Chrysler UK Ltd has achieved its biggest ever March sales result with more than 4,000 cars sold for the first time in the UK – and the Dodge Caliber, Jeep Patriot and Dodge Nitro helped lead the way.

Jon Wakefield, Sales Director for Chrysler UK Limited, said: “This is the best ever March sales volume for our brands in the UK, and a 20 per cent increase on March 2007. This excellent result has also helped us to achieve our best ever quarter one sales volume, which has increased 12 per cent compared to last year in a challenging market.

“This success isn’t just down to having some excellent cars that offer great value for money. We started the New Year with a fresh approach to our marketing and consumer offers and made sure that these were fully engaged with our dealers.”

The Dodge Caliber was the top seller in March, with 710 units sold, closely followed by the fuel efficient Jeep Patriot with 594. The executive 300C was in third place with 469 while the striking Dodge Nitro achieved 436 sales. In fifth place the iconic Grand Cherokee helped Chrysler UK dealers to achieve sales success with 422 cars sold.

Simon Elliott, Managing Director of Chrysler UK Limited, said: “When Chrysler and Jeep originally launched in the UK in 1993 we sold just 3,914 vehicles in a full year. To sell more than this in just one month is a significant achievement for our UK business, and I am very proud of the tremendous effort made by our dealer network. Looking forward, we have significantly improved the quality of our products – with new diesel engines and European-style interiors – and this will help us to continue our success into 2008 and beyond.”

Published : 03/04/08 Author : Melanie Carter

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