The BMW 318 Now Twice As Much Choice | Part Two


The new BMW 318d ES also compares favourably with its key competitors, namely the Audi A4 1.9Tdi SE, Mercedes-Benz C200 CDi Classic SE and Jaguar X-TYPE Classic. The BMW has more power and torque than the Audi, it is more economical than the Mercedes-Benz and is quicker from 0 to 62 mph than either. The new BMW 318d also has the lowest benefit-in-kind taxation of its competitors since it is the only car to comply with EU4 emissions legislation. It is also the only car in its class to offer owners the benefit of free servicing and maintenance for five years or 60,000 miles, like all BMW 3 Series diesel models.

Commenting on the new addition to the BMW 3 Series range, BMW’s Corporate Sales Manager, Bernard Bradley said: "The new BMW 318d offers our customers the best of all worlds. Class leading performance twinned with 50-plus miles per gallon and EU4 compliance that gives the car a 16 per cent benefit-in-kind tax rating makes it an unbeatable package for the company car driver and private buyer alike."

Record figures for BMW Approved Used Cars with 318i at number one

The BMW 318i Saloon topped the charts of Approved Used Cars sold by the UK’s BMW dealer network in 2003.

A total of 3,894 BMW 318i Saloons passed to new owners from a record total of 63,706 Approved Used Cars. This was 28 per cent higher than 2002’s figure of 49,700, itself a record.

BMW’s Used Car Manager, Julie Parmenter commented: "Strong demand for the highest quality used BMWs serves to underpin high residual values. This is a core strength for the BMW brand and a key benefit for all BMW customers."


Published : 21/02/04 Author : Melanie Carter

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