Children's Road Safety Inspired Through Design

BMW announces winners of ‘Safe on the Street’ competition

Four regional winners have been selected from over 8,000 UK-wide entries in the BMW Education Programme ‘Safe on the Street’ competition.

Primary schools throughout the United Kingdom were invited to participate in the competition which consisted of five multiple choice questions, followed by a tie-breaker to design a road safety mouse mat featuring the new BMW education online character "Ollie the Owl". Schools were encouraged to hold their own competitions and submit the top entry in each Year.

The competition increased the number of hits to the BMW dedicated education website www.bmweducation.co.uk in May from a monthly average of 450,000 to just under 1.5 million.

Over 8,000 schoolchildren participated in the programme and the designs demonstrated a high level of creativity and awareness of the road safety issues that children have today. The winners covered every corner of the UK.

"BMW is delighted that the competition provided an opportunity for young people to develop their artistic skills at the same time as providing valuable tips on road safety," said Jim O’Donnell, managing director of BMW Great Britain.


Published : 03/07/04 Author : Melanie Carter

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