Following its successful introduction in Europe, BMW Great Britain has launched the first right hand drive Head-up Display system for UK drivers. This innovative safety aid allows the 5 Series driver to keep his or her eyes on the road whilst checking road speed, Check Control messages, cruise control settings or navigation instructions. This critical information is projected onto the windscreen in clear view of the driver, but does not distract his or her view of the road ahead.
Research into driver fatigue shows that continual refocusing of the driver’s eyes between the instruments and the road ahead is a significant contributor to drowsiness. Head-up Display uses a Thin Film Transistor screen and a four-mirror projector to beam an 18 x 9 centimetre square image onto the windscreen. Up to 300 different warning messages can be displayed on the windscreen in addition to navigation directions. A button next to the light switch on the dashboard enables the driver to alter the light intensity or turn the system off. Head-up Display needs to be ordered in conjunction with a navigation system and is available on 5 Series cars built from January, priced at £880.
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