2004 will go down as a memorable year for BMW as a new chapter begins in the company's history. Not only has the year seen the return of the 6 Series, but it also saw the company continue targeting profitable new niches with the UK launch of the X3. Arguably overshadowing both these successful launches is the arrival of a brand new BMW to a vital market segment - the BMW 1 Series.
Introducing BMW's 'Ultimate Driving Machine' credentials to a new, broader marketplace, the 1 Series offers drivers the unique proposition of a front-engine, rear-wheel drive car with the practical day-to-day benefits of a compact hatchback. This potent combination sets it apart from class rivals, providing unsurpassed handling and ride through its near 50:50 weight distribution. Power directed to the rear wheels maintains optimum grip leaving the front wheels to steer. The result? Best in class driving dynamics and a BMW that will attract a whole new group of buyers to the brand.
Launched on 18 September, the BMW 1 Series comes with five doors, four engines and three trim levels, but just one aim - to set a new standard for compact hatchbacks through unique BMW design and engineering solutions.Price OTR
|BMW 116i SE||£17,640.00|
|BMW 116i Sport||£17,640.00|
|BMW 118d SE||£19,290.00|
|BMW 118d Sport||£19,290.00|
|BMW 120i SE||£20,270.00|
|BMW 120i Sport||£20,170.00|
|BMW 120d SE||£20,800.00|
|BMW 120d Sport||£20,700.00|
This is a 17-year+ news article, from our BMW archive, which dates back to the year 2000.
If in doubt check with your local BMW dealer as car prices and technical data will have changed since 2004.
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