The BMW Group is continuing its product initiative. At the International Motor Show in Geneva, Helmut Panke, Chairman of the Board of Management of BMW AG, announced the development of two new BMW brand model series: "We are using the strength of the BMW Group and pushing emphatically ahead with the extension of the vehicle range. We will be further expanding with two completely new, independent model series, and thus continuing the profitable growth of the BMW Group."

One of the new model series will be providing the market with a product that is innovative on the basis of its interior spatial design, which combines variability and functionality. This vehicle is being developed under the working title of the "space-functional concept". BMW is aiming, with the second model series, to make use of the potential demand opening up in new market segments. The background to this is the increased customer interest for vehicles which combine different characteristics in a form which has not existed until now: these include a higher seat position, the driving properties of a sporting passenger car and the outward appeal of a coupé.

Four world premieres in Geneva show how the product offensive is currently progressing: with the new generation of the BMW 3 Series, the company is continuing the success story of this model series. At the same time, the revised BMW 7 Series is being presented to the public for the first time. The BMW 1 Series now has a particularly powerful engine variant at its disposal in the BMW 130i, and BMW M GmbH is rounding off the BMW 6 Series in the highest power segment with the new BMW M6.

In the first two months of the current financial year, the BMW Group has been able to achieve further increases in volume sales: last month showed the highest sales ever for January, and the current projections for February are also very promising: up to and including February, the increase in sales, according to provisional figures, is around seven per cent.

Published : 04/03/05 Author : Melanie Carter

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