BMW Reports Strong Sales Increases For August 2011

BMW X3
BMW X3

The BMW Group has announced sales of 110,891 BMW, MINI and Rolls Royce vehicles sold around the world achieving its best-ever August sales result in 2011.

Worldwide sales passed one million in August 2011, totaling 1,073,363 vehicles since the beginning of the year, up from 919,256 in 2010, a 16.8% increase.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: "We achieved record sales once again in August. Models such as the BMW X3, the BMW 5 Series Sedan and the BMW 5 Series Touring continued to report strong gains and made a positive contribution to our record sales performance last month. Looking ahead, we are confident that we are in a good position with balanced growth across the world and a young, attractive portfolio, including the new BMW 1 Series which goes on sale this month. We expect our growth to increase to double-digit figures in September and we are absolutely on track to achieve our goal of over 1.6 million vehicle sales in 2011."

BMW brand saw sales increase 7.8% in August, with 94,882 vehicles sold (88,009 previous year). Between January and August 2011, sales reached 893,474, 15.2% high than 2010's 775,258.

Sales of the MINI brand increased 5.2% from 14,987 in 2010 to 15,761 in August 2011. During the first eight months of 2011, MINI sales increased 24.8% from 142,531 in 2010 to 177,829 this year.

BMW Group retail volumes rose on all continents and in virtually all markets in August. In Europe, the company's biggest region, sales grew 11.4% to 47,009 units. Asia accounted for 29,311 units and climbed 9.2% while sales in the Americas were up 1.5% to reach 29,916 vehicles.

In Germany, BMW's home market, new registrations rose to 23,250 over 2010's 14,505, a 60.3% increase. During the first eight months, a total of 196,264 vehicle registrations were recorded, showing a 13.3% increase over the same period in 2010. Year to date new registrations for BMW increased 11.2% to 170,167 vehicles from 153,013 in 2010.

Sales reached 23,924 units in the US in August 2011, compared to 23,965 in 2010. BMW brand sales increase 6.5% in August, totaling 20,815 vehicles from 19,540. Year to date figures grew 12%, up from 139,236 in 2010 to 155,929 in 2011.


Published : 09/09/11 Author : Staff

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