New BMW 1 Series
New BMW 1 Series

For July 2011, BMW has reported a sales increase of 7.6 per cent. In total 129,094 BMW, MINI and Rolls Royce vehicles were sold across the world in July 2011. Delivered increased 17.9 per cent over the last seven months to 962,468 vehicles, compared to the previous year's 816,014.

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: "We have just reported the most successful July sales ever and we are well on our way to achieving our recently announced target of over 1.6 million vehicles in 2011, the best ever sales result for the BMW Group. We are clearly benefiting from a very attractive product line-up which is finding success with customers right across the globe."

In the US, 11,7 per cent more vehicles were delivered, totaling 26,120 compared to 23,390 for the same period in 2010. 12.3 per cent more sales were achieved last month, at 21,409 compared to 19,064 in the previous year.

In the market of China, 36.1 per cent more vehicles were sold last month, totaling 18,858 compared to 13,852 for the previous year.

In Germany, a total of 23,212 new BMW and MINI vehicles were registered in July 2011, around the same number as the previous year of 23,397 / -0.8%. The slower pace could be attributed to the changes in BMW's line up, including the changeover from the first generation BMW 1 Series to the second generation.

For the BMW brand, the highest growth in sales was the BMW X3, which sold 9,762 units in July 2011 (2010: 3,329 units; +193.2%), bringing the total number of BMW X3 vehicles sold in the first seven months to 63,284 (prev. yr. 28,165 / +124.7%). The BMW X1 also saw strong growth, totaling 10,786 vehicles delivered to customers in July (+22.6%). Total sales of the BMW 5 Series reached 24,196 vehicles in July (+51.7%).

The MINI brand saw good growth across all continents during July 2011. 20,153 vehicles were delivered which is an increase of 10.5% over 18,242 cars sold in July 2010. Year-to-date MINI sales are 27.1% up on volume at 162,066 compared to 127,544 in the first seven months of 2010.

Published : 08/08/11 Author : Staff

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