After nearly three years of waiting since the previous M5 ceased production the good news is that deliveries of the all new £61,760 BMW M5 started to UK dealers on 19 May. The bad news is that all are sold or spoken for the next two years.
The initial profiteers this weekend were offering M5s for sale in the small ads of the various motoring magazines and quality Sunday papers so it will be possible to buy a new M5 - at a price.
580 of the eagerly awaited M5s will be available to the UK market this year and BMW GB expect demand to even out to between 450 and 500 units a year. These figures are not written in stone and Lee Connolly, product manager 5/6 series for BMW GB, expects to be able to negotiate with BMW ‘s M Division to increase their allocation. He said it would take around 18 months before they will know the full sales potential of the M5 and the soon to be launched M6.
He added, "40 of the new M5s ordered so far by UK customers have been requested with the bullet proof glass £1,135 option". Heads of industry and football club owners (not players) are the rumoured customers.
Connolly said, "As advance orders for the M5 suggests they are all sold until mid 2007, the challenge we have is to keep the customers interested. Part of this process will be the Rockingham Driving experience where customers and potential buyers will undergo driver-training programmes and these are being organised directly with the clients by BMW’s UK dealers. We have been training our dealers to handle customer expectations knowing that demand has outstripped supply. Our dealers are also filtering out speculative customers. I would like to think this is non-existent but to some people dealing in rare cars is a business"
He added, "We might also find some initial customers who have placed orders for the M5 might change their minds and opt for the new equally sophisticated and fast M6 Coupe which goes on sale in the UK in September but it is £18,000 more expensive at £79,995. This model has the same engine, transmission but with a lightweight bodyshell, which includes a Kevlar roof, it’s more sports car that sports saloon ands it looks more aggressive than the M5. With the M6 we are starting to see more interest from female buyers."
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