BMW has announced that the BMW Vision EfficientDynamics concept car will be involved in the new Tom Cruise film, "Mission Impossible - Ghost Protocol".
"We are thrilled to be involved again in another Hollywood Blockbuster," said Ian Robertson, BMW AG Board Member for Sales and Marketing. "The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic."
BMW has provided vehicles for film projects and TV productions for over 75 years, and is seen as an important building block for the BMW Group's long-term image and product communications.
Directed by Brad Pitt, "Mission Impossible - Ghost Protocol" is scheduled for release in December 2011.
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