BMW The Right Formula

BMW is delighted to announce the launch of its new web-based resource for schools, The right formula, available now at www.bmweducation.co.uk

The right formula is a web-based resource for teachers and students, which relates to the Formula BMW motor racing programme launched in the UK last year. As the UK’s most prestigious entry-level form of motor racing for youngsters, Formula BMW is the first step on the road to Formula 1 glory for budding Damon Hills. Formula BMW is the perfect launch pad for 15 year olds who want to be the next generation of Grand Prix stars.

Today’s successful racing driver has a wide range of functions; not just the playboy racer of old, he has to be an engineer, a sportsman, a mechanic and a media professional. The right formula, BMW’s new education resource is curriculum-based, designed for use by 12-16 year olds, and takes these motor sport skills evolving them into four core elements:

"The education and coaching programme is brilliant, not just for the fitness training and the media training which prepares you for what comes next (hopefully all the way up to Formula 1), but also because of the driver coaching", said Ross Curnow who won the Rookie Cup in the Formula BMW UK Championship in 2004.

The resource covers a wide range of curriculum subjects with the emphasis on Citizenship and PSHE/PSD (Personal, Social and Health Education). Interesting and wide-ranging activities, worksheets, templates and factsheets offer teachers comprehensive teaching materials.

BMW is proud of its long-term commitment to support education in the UK, which was established in1990. In 2004 the BMW education website received a monthly average of just under 500,000 hits from students, teachers and young people.

"The BMW Education Programme aims to provide quality services and resources for schools that are interesting, stimulating and relevant to young people", said Jim O’Donnell, Managing Director of BMW UK.

To find out more, log on to www.bmweducation.co.uk


Published : 26/04/05 Author : Melanie Carter

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