From 1st October 2011, Nicholas Peter will be responsible for the European sales region, which was previously led by Ludwig Willisch, who will in turn, become president of BMW of North America.
Nicholas Peter holds a doctorate in law and joined BMW in 1991 and has extensive experience in sales and controlling. His positions include Head of BMW in Sweden and BMW Nordic Most recently he has been responsible for Group controlling at the BMW Group.
The European sales region covers all European countries for BMW Group with the exception of Germany. The area accounted for more then 30% of the BMW Group's total global retail.
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing said: "In Nicolas Peter, the European sales region is gaining a manager who will be able to master the individual challenges of different countries. His extensive experience in sales and controlling will ensure that this sales region continues to make a major contribution to the business success of the BMW Group."
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