BMW chooses Trafficmaster to provide stolen vehicle tracking

BMW has teamed up with Trafficmaster to provide Trackstar, an advanced stolen vehicle tracking service, to the BMW and MINI ranges of premium cars in the UK and Republic of Ireland.

The three-year deal sees the Trafficmaster system replace the incumbent supplier in providing car owners with vehicle protection and peace of mind. Trafficmaster’s advanced intelligent driving solutions including Smartnav, Safe Speed camera warning and Fleet Director* will also be offered to BMW and MINI customers who have Trackstar installed in their vehicles. BMW UK expects an estimated 20,000 people a year to choose the system.

Carl Whipp, Aftersales Marketing Manager for BMW UK Ltd, said: “As the UK’s number one premium car company, it is vital that our customers are protected from theft to the highest levels. To that end we recently carried out a detailed review of the technical and functional capabilities of the various stolen tracking systems available in the UK. The advanced capabilities of the Trafficmaster system best suited our needs.”

Tony Eales, CEO of Trafficmaster, said: “We are delighted that BMW has selected Trafficmaster as its partner in this key sector of the market. We believe that our intelligent driving services are ideally suited to BMW customers and we look forward to working with BMW in the years ahead.”

BMW and MINI owners using the previous stolen vehicle tracking system will continue to be covered by their service provider. Prices for Trafficmaster stolen vehicle tracking systems will be announced shortly.

*Note: Smartnav is a concierge service-based navigation system that can provide directions via the Trafficmaster network. Safe Speed is an additional function that highlights safety camera and accident blackspot locations. Fleet Director is a business application that permits vehicle tracking for optimum fleet efficiency.

Published : 13/12/07 Author : Melanie Carter

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