The launch of the fifth generation BMW 7 Series marks a new in-class benchmark in automotive luxury, technical innovation and driving dynamics, combined with emissions-reducing and fuel-saving technology.
The BMW 7 Series range debuts on 15th November 2008 with a host of world firsts and will initially be offered with a choice of three powerplants, one diesel and two petrol engines. The two petrol-powered cars will be offered with a long-wheelbase body. All three BMW 7 Series engines produce more power, yet use less fuel and produce fewer emissions than the models they replace.
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Klaus Kibsgaard, Managing Director of BMW (UK) Ltd, said: "The BMW 7 Series is BMW personified: a luxurious, sporting premium car that is ideal for the businessman who enjoys driving. EfficientDynamics technologies offer low cost of ownership benefits at a time of financial uncertainty. The car introduces a number of intelligent design and engineering enhancements that make it a truly class-leading product."
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