Having made their world debuts at the British International Motor Show, the BMW 730d SE and 730Ld SE Exclusive Edition models differentiate themselves from other BMW 7 Series cars with a number of bespoke options.

Buyers can specify a 7 Series Exclusive Edition with a Carbon Black exterior colour, Gold Brown Merino leather interior complete with Gold Brown piped floor mats and Piano Black trim. Alternatively, a Stratus Grey car with Ecru Merino leather and matching Ecru piped floor mats combined with dark-grain Ash wood trim is offered. Both variants are specified with a bespoke two-colour Sports steering wheel, anthracite headlining and unique 19-inch, 10-spoke alloy wheels.

The 730d SE Exclusive Edition and 730Ld SE Exclusive Edition in Carbon Black cost £56,335 and £58,935 on-the-road respectively. The cost of the standard wheelbase car in Stratus Grey is £55,845. The long-wheelbase version has a list price of £58,445.

The BMW 7 Series has achieved unprecedented success following its mid-life refresh in spring 2005. 50,000 7 Series models were sold worldwide in 2005, making it the best-selling luxury executive car, and over 25,000 were sold in the first six months of 2006. It has also outsold its predecessor (E38), itself a highly successful car.


Published : 29/08/06 Author : Melanie Carter

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