The BMW 1 Series - The Start of The BMW Customer Journey

New BMW 1 Series
New BMW 1 Series

The BMW 1 Series plays an important role for BMW, accounting for 30 per cent of BMW's UK sales and for 70 per cent of customers, it is their first BMW.

Almost two thirds of BMW 1 Series hatchback owners have then gone on to purchase another BMW. This trend is expected to continue with the new generation BMW 1 Series, which goes on sale 17th September 2011.

James Morrison, small car product manager at BMW UK said: "We want to build on the success of the previous car so from the rear, for example, it looks similar but it has grown up, the car has matured into its second generation,"

"The rear space was too tight so we've changed that," he continued. "Big news is that the boot gains 30 litres so it's now bigger than the boot in a VW Golf."

To provide increased interior space, the new BMW 1 Series is 83mm longer, 14mm wider and the wheelbase is 30mm longer.


Published : 02/08/11 Author : Staff

BMW 1 Series News

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