Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1st May 2011. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.
The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for MINI brand management in the future. Segler has been with the company since 1988, mainly in management functions within the Sales and Marketing division, both in Germany and abroad. He previously managed the MINI brand between 2004 and 2008. He is now set to continue the brand’s successful growth story.
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