Bentley Arnage Limousine

The decision to begin the limited production run is the result of strong customer demand following the unveiling of the Arnage Limousine in Geneva in March 2004. Those customers recognised in this beautiful Bentley the opportunity to own an authentic, coachbuilt limousine that blends that brilliant craftsmanship with an almost limitless variety of specification.

The Arnage Limousine is a car that could only be produced by the world’s most accomplished luxury carmaker, Bentley Motors, whose coachbuilding division Bentley Mulliner is simply second to none. Unlike other limousine builders, whose customers are forced to choose from a limited list of options and specifications, Bentley Mulliner provides bespoke answers to any question a Bentley customer chooses to ask.

Echoing Bentley’s acclaimed past – when customers would personally commission a coachbuilder such as HJ Mulliner to design and fit a body to a Bentley chassis – the process of ordering and owning an Arnage Limousine will entail the same degree of creativity and attention to detail. It is this unique service which makes an extended wheelbase Arnage the limousine of choice for those looking to create a car unlike any other.

When a customer decides to order an Arnage Limousine they will receive a level of service commensurate with their status as a buyer of the world’s most exclusive limousine and have access to a personal team of account managers and designers. At the start of the process, customers will be offered a ‘blank canvas’ by Bentley Mulliner on which to express a vision of their ideal, bespoke car. Each customer will be able to communicate directly with the factory through their personal account manager, while a Bentley Mulliner designer will visit their home or office during the pre-production phase to assess the prospective design criteria and assist in interpreting their requirements for such a highly specified car.

By starting with this ‘blank canvas’, Arnage Limousine customers will be able to choose between palatial interiors or fully-integrated mobile offices. The scope for personalisation is as wide as the customer’s imagination and whilst the concept is still in the virtual world of computer-aided design, styling sketches and renderings, Bentley Mulliner can be as flexible and creative as that vision demands.

Following delivery, customers will be visited on an annual basis by a factory representative, who will undertake a full inspection of their car. This service is offered for the duration of the Arnage Limousine’s warranty.

continues... | Part Two

Published : 19/12/04 Author : Melanie Carter

Bentley Arnage News

This is a 18-year+ news article, from our Bentley archive, which dates back to the year 2000.

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