Jack Barclay Unveils New Mayfair Showroom

After 11 months of meticulous refurbishment as well as a £2 million investment Jack Barclay Bentley, a London motoring icon and Bentley’s oldest and largest UK dealership, has returned to its home in Berkeley Square.

Jack Barclay’s redesigned showroom retains several of the classic features symbolising its unique partnership with the famous Bentley marque over eight decades. However, a host of modern customer facilities and contemporary styling cues have also been incorporated to usher in a new era.

“Over time Jack Barclay has become something of an unofficial Mayfair landmark, and this year we’ve worked exceptionally hard to protect this remarkable heritage while also looking to the future,” says Brent Smith, Jack Barclay’s dealer principal.

“The final result is a showroom that remains true to Jack Barclay’s passion for Bentley, including his own exploits at Brooklands in the 1920s when he raced alongside the celebrated ‘Bentley Boys.’ It’s also a modern flagship dealership for Bentley in the heart of London and the perfect place to experience the Arnage model range and the Continental Flying Spur and Continental GT,” added Brent.

The new showroom has been significantly enlarged and features a dedicated customer commissioning area and state-of-the-art Bentley IT facilities. A private specification room provides customers with the opportunity to browse through the vast range of exterior finishes, hides and wood trims - all examples of Bentley’s bespoke and unrivalled craft and design ethos.

Many signature and Bentley-inspired designs remain. The black and white chequered ‘race flag’ floor (a celebration of Bentley’s unique achievements at Le Mans and Brooklands) has been restored to its former glory. And the famous boardroom, which houses a remarkable collection of photography, has been preserved.

Richard Gordon, Bentley’s UK regional director said:

“Jack Barclay’s revitalised presence in Berkeley Square represents the very best of both Jack Barclay and Bentley. The original character, heritage and passion Jack Barclay and his successors helped to establish remains, yet the team has also created a comfortable, stylish and contemporary environment. The Jack Barclay story is definitely ready to start a new chapter.”

Established in 1927, Jack Barclay is the only authorised Bentley dealer in London, selling the Arnage model range including the Arnage T, Arnage R and RL. The Bentley model range also includes the Continental GT and this has recently been joined by the highly acclaimed four-door Continental Flying Spur.