Audi is launching the Audi Goodwood app for iPhone and Android, with independent mobile marketing agency Somo, for this year's Goodwood Festival of Speed between 30th June and 3rd July 2011.
The Audi Goodwood app will provide event information and technical specifications, with an augmented reality viewer allowing users to use geo-positioning to guide them to the parts of the event they are most interested in.
The Audi Goodwood app will include detailed information about the Audi pavilion, 360 degree spins and technical specifications of Audi cars on display, an interactive map of the event, the history of Goodwood, weather forecast and a galley of images from previous Goodwood festival of Speed events. The app also includes Twitter and Facebook integration so users can share their experience online.
Hugh Fletcher, National Digital Manager at Audi UK, said, "The Goodwood Festival of Speed is one of the biggest events in Audi UK's calendar. Attendees range from families looking for a nice day out to enthusiasts. Our customers are very passionate about Audi engineering and we wanted to build an app that reflects that 'Vorsprung durch Technik' philosophy. The Goodwood app contains a huge amount of information, but is also fun and has some great new functionality that fits our customer profile. The app really gives fans the chance to interact with us at Goodwood in new and innovative ways."
Carl Uminski, Chief Operating Officer, Somo Ltd commented; "This app is the latest in a suite of mobile products Somo is creating for Audi, each one designed to allow Audi fans to use innovative technology to access information on Audi products and events. When it comes to a passionate and highly-informed audience like this, you have to be spot-on with what you're offering. Audi is a real innovator with its commitment to looking for new ways to interact with their fans via mobile and we are proud to support them in this vision."
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