Audi UK ended 2004 with an impressive sales total of just over 77,000 units, around 9% up on last year and achieved in a largely static market. This exceptional figure positions the UK as the most successful market for Audi in the world outside its home territory, and increases the brand's overall market share in Britain to 3.0% for the first time.

This rise is the latest in a series of significant increases since 1995, when 25,555 Audis found homes in Britain. By 1999 this figure had jumped to 40,000 cars, and since 2000 the ascent has been consistently steep, rising from 43,168 sales to 54,037 in 2001, 65,656 in 2002 and 70,107 in 2003.

Published : 05/01/05 Author : Melanie Carter

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