In the past two years Aston Martin has taken an impressive new direction with the design of its cars and to complement this change there is now a special range of merchandise designed especially to appeal to customers and enthusiasts around the world.
Available from October 2004, the Aston Martin Collection has items from luxury clothing to children’s toys as well as a range of leather luggage designed by Aston Martin’s Interior Design Manager, Sarah Maynard, whose influence is seen on the interior of the latest Aston Martin model - the DB9.
"There has always been a demand for Aston Martin-branded goods, but due to the new model range our profile has never been higher," said Lynne Wigram, Aston Martin’s Merchandise Executive. "We felt it was time to turn our attention to merchandise and create something very special to us and our brand."
Many of the 120 Collection items are unique to Aston Martin, from the sterling silver ‘Wheelspinner’ cuff-links to the colourful selection of ladies’ suede driving gloves. Every piece has been chosen because it either reflects the design of Aston Martin or has an inherent quality that is unique to the Collection.
"The addition of a children’s range - including clothing, toys and games - illustrates the changing profile of an Aston Martin owner," said Lynne. "The DB9 and its predecessor, the DB7, have introduced us to a younger, more family-orientated, driver than ever before and their children want to be part of the Aston Martin experience too."
Aston Martin’s new range of merchandise will be available in October from dealers and through the Aston Martin website (www.astonmartin.com ).
This is a 16-year+ news article, from our Aston Martin archive, which dates back to the year 2000.
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