The Aston Martin Rapide Named 2011 World Car Design of The Year

Aston Martin Rapide
Aston Martin Rapide

At a press conference hosted by Bridgestone Corporation and the New York International Auto Show, the Aston Martin Rapide has been named 2011 World Car Design of the Year.

Aston Martin's Director of Design, Marek Reichman who led the in-house design team which penned the Rapide said: "Like a race horse standing still, you can see its power and elegance, the shape of Rapide's rear haunches are muscular conveying the power that lies beneath while its low stance produces a powerful look.

"There is a real sense of proportion with this car, akin to a tailored suit; the new double grill gives more presence on the road while the iconic signature side strake has been lengthened through to the rear doors to enhance its lateral proportions in a subtle, yet elegant way. The car’s purity makes it look right from every angle."

The World Car Design of the Year award highlights new vehicles with innovation and style that push established boundaries.


Published : 22/04/11 Author : Staff

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