Your Concept Car: Designed For Your Life
Published: 3rd March 2004
Volvo YCC
Volvo’s latest concept
car - YCC (Your Concept Car) - makes its world debut at the Geneva
motor show on 2 March and is the creation of an all-women project
team.
- Hi-Tech: Personalised driving position and ‘Autopark’ for easy parking
- Gull-wing doors for easier access and improved visibility
- Choice and flexibility: the interior can be easily personalised or updated
- Smart interior storage solutions for laptops, mobiles, etc
- Ease of maintenance: Easy-clean paint, exterior screen washing filler points and self diagnostics to automatically book services
- Designed by an all-women team to target the most demanding premium customer: the independent, professional car buyer
The idea for the concept car arose in 2001 following a series of workshops at Volvo by Marti Barletta, an American marketing expert on female consumer patterns who claimed: "If you meet the expectations of women, you exceed the expectations of men".
The female YCC project management team consists of five senior Volvo managers and three chief designers with a broad spectrum of experience.
Smart Solutions
- Storage space created between front seats by using electronic handbrake and moving gearchange controls to steering wheel
- Cinema style rear seats for more flexible and practical storage
- Gull-wing doors
- 'Ergovision' for a personalised driving position
- 'Space-check' and 'Autopark' function: easy parking S
