Volvo XC90 Wins Its First Awards

The new Volvo XC90 has already won its first awards before it’s even arrived in the showrooms, by scooping both the '4X4/SUV' and 'Safety' awards in the IVehE¹ Motor Show Design Awards 2002 at the British International Motor Show, at the NEC Birmingham – while over in America its also just been named 'SUV of the Year'².

Volvo’s XC90, making its UK debut at the British International Motor Show, is a next generation SUV with car-like handling, a stylish exterior design, and an innovative interior featuring seven individual, forward facing seats.

The IVehE Motor Show Design Awards are assessed on a basis of 'pure design and quality’, and the judges thought the Volvo XC90 deserved the 4x4/SUV award over the other new models at the show, "for the way Volvo has combined its traditional values of function and safety in an effective and well-designed SUV format".

Similarly, they selected the XC90 for the Safety award because of Volvo’s "overall attention to safety design and especially for advances in roll-over protection, with Boron steel roof structure and an advanced airbag control system that sustains protection levels during an extended roll-over accident".

Commenting on the XC90’s first awards, Simon Munn, Sales and Marketing Director, Volvo Car UK, said: "These awards are a great acknowledgement of the quality and innovative design of the Volvo XC90, and proves this car takes a great step ahead of its rivals.

"We’ve already seen a phenomenal level of interest in the XC90 at the motorshow, and these awards confirm it’s a ‘must-see’ car for anyone visiting the show," he continued.

Published 24 October 2002 Melanie Carter

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