Women In The Driving Seat | Part Two

In response to these findings, the Volvo YCC team created a car designed to meet the needs of all modern, independent people. It includes features such as:

Gull wing doors
  • Easier access and improved visibility
Ergovision
  • The combination of ergonomics and vision that recommend a seating position for each driver to ensure optimum vision while all controls are still within comfortable reach
Choice & Flexibility
  • Personalised interior with inter-changeable carpets and seating
Smart Storage
  • Storage solutions for laptops and mobiles integrated into the interior, plus cinema-style rear seats to give more practical floor/load space
Easy maintenance
  • Easy-clean paint (dirt repellent); run flat tyres; exterior filler for screen wash; self diagnostics to book servicing, etc

Since revealing the YCC to the world, Volvo surveys show the YCC's runflat tyres, easy clean paint, smart storage solutions and exterior filling point washer fluid top the 'best features' lists for men as well as women.

Volvo has a long tradition in listening to demands of the female customer. "Since the eighties we have had a dedicated reference group of female Volvo staff and customers, whose job it is to give feedback and opinion on new product designs and features", said Hans-OLov Olsson, President and CEO of Volvo Cars.

"We appreciate the thoughts and sensitivity shown by any of our female employees and customers which, in the past few years, has led to the introduction of, among other things, better driving positions for short drivers, more knee room beneath the steering room, a storage system to hold shopping bags, a lighter tailgate and clearer identifying symbols for coolant, oil and washer fluid liquid."

By developing the ideas and feedback from the YCC, Volvo believes that it will help to increase its appeal to female customers in future production cars.

Published 3 December 2004 Melanie Carter

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