And Of Course… Reassuring Safety
Safety is not the most important thing at Volvo, it’s everything, and this has given Volvo a unique and impressive reputation for safety research and innovation.
The V50 Sportswagon is no exception. Extensive crash testing has produced a new, patented front section cleverly and precisely divided into several zones to deliver large car safety levels.
Inside the Volvo V50, the ignition key has been moved from the steering column to the dashboard for better knee protection in an accident, while the bodyshell is 54mm wider than the V40 it replaces providing valuable extra space for Volvo’s SIPS (Side Impact Protection System) to absorb any side deformation. Of course, the V50 Sportswagon offers the same interior protection as Volvo’s larger models and shares Volvo’s WHIPS (Whiplash Protection System) and SIPS (Side Impact Protection System) with side inflatable curtains and airbags.
Externally, to help reduce the risk of injury if the Volvo V50 is involved in an accident with pedestrians or cyclists, it has an energy absorbing structure ahead of the front bumper, smooth surfaces and rounded corners. In addition, to help reduce the risk of head injuries, there's a generous 70mm of space between the bonnet and the engine.
Clean Inside And Out
Volvo's 'Clean Inside and Out' programme makes inside the V50 a healthier place to be than outside.
Not many people realise they could be increasing their risk of asthma, eczema, headaches, eye irritation or even a heart attack due to the emissions a car's interior can create – but not in Volvos. Like other Volvos, the V50 Sportswagon's interior conforms to the international Oke-Tex standard which ensures all textiles and leathers are hypo-allergenic and free of emissions from hazardous substances.
In addition, the V50's standard Electronic Climate Control includes Volvo's IAQS (Interior Air Quality System) which through an active carbon filter removes impurities and odours from the incoming air making the interior air cleaner than the air outside the car.
Premair© is another Volvo first for the environment. It's a system that uses a catalytic coating on the radiator to convert up to 75 per cent of ozone passing through it into oxygen. In other words, the Volvo V50 helps clean up other cars' emissions!
Prices, Production And Availability
The Volvo V50 makes its world debut at the Bologna motor show in Italy on 4 December, and is then expected to be on show at the Detroit Auto Show, USA in January 2004, before being seen for the first time in the UK at the NEC Boat, Caravan and Outdoor Leisure Show in February and then at The Sunday Times British Motor Show Live in May.
The V50 Sportswagon will be produced alongside the S60 and All-New S40 at Volvo's plant in Ghent, Belgium, with first deliveries to UK showrooms expected late March or early April. Volvo plans to sell 74,000 V50 Sportswagons a year globally, including 8,000 in the UK.
On the road prices for the V50 Sportswagon range will be released later this month, but are expected to start from less than £17,500.Published 4 December 2003