The New Volvo S40

The New S40


Volvo releases the first photographs of its all-new compact saloon, the Volvo S40, ahead of its world premiere at the Frankfurt motor show in September, and UK debut at the Scottish motor show in November.

Fun and Function

With obvious design cues from Volvo’s larger S60 and S80 saloon models, the new Volvo S40 takes a confident step forward with a modern interior design similar to the recent VCC concept car, class-leading ride, handling and safety features, together with a wide range of four and five-cylinder engines.

"With the new Volvo S40, we offer our customers large car benefits in a premium, compact format. This, combined with an exciting design and exceptional road manners, makes the new Volvo S40 a highly potent challenger in this emerging premium compact segment," says Volvo Cars President and CEO Hans-Olov Olsson.


Expanding the brand appeal and increasing desirability is an important part of Volvo Cars’ strategy, so it is important that this model attracts younger buyers. "We want to attract people into the Volvo family as early as possible, and the new Volvo S40 will definitely appeal to younger customers," comments Hans-Olov Olsson.

continues... | Part Two
Published 26 August 2003 Melanie Carter

The information contained this Volvo news article may have changed since publication on the 26 August 2003. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Volvo dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. © 2018