The New Volvo S40
Published: 26th August 2003
Volvo releases the first photographs of its all-new compact saloon, the Volvo S40, ahead of its world premiere at the Frankfurt motor show in September, and UK debut at the Scottish motor show in November.
Fun and Function
With obvious design cues from Volvo’s larger S60 and S80 saloon models, the new Volvo S40 takes a confident step forward with a modern interior design similar to the recent VCC concept car, class-leading ride, handling and safety features, together with a wide range of four and five-cylinder engines.
"With the new Volvo S40, we offer our customers large car benefits in a premium, compact format. This, combined with an exciting design and exceptional road manners, makes the new Volvo S40 a highly potent challenger in this emerging premium compact segment," says Volvo Cars President and CEO Hans-Olov Olsson.
Desirable
Expanding the brand appeal and increasing desirability is an important part of Volvo Cars’ strategy, so it is important that this model attracts younger buyers. "We want to attract people into the Volvo family as early as possible, and the new Volvo S40 will definitely appeal to younger customers," comments Hans-Olov Olsson.
