Volvo Struggles To Keep Up With Demand For XC90

Volvo XC90

Volvo XC90

Detroit - Volvo’s XC90 off-road sports utility car has been so popular in Europe and the United States that the Swedish car company can’t make enough of them.

Original plans to build 50,000 XC90s a year have been scrapped with production reaching 60,000 in the vehicle’s first year - and that’s still not enough.

The success of the model has been the engine for increased Volvo sales worldwide which reached 415,000 in 2003, up two per cent on the previous year. The biggest increase was in the United States where sales rose 22 per cent to 135,000.

Brit Gerry Keaney, who heads up Volvo’s global sales, said at the Detroit Motor Show that the Swedish company plans to increase sales to 600,000 a year round the world by 2008.

"We hope to build on the success of the XC90 with the introduction of the V50 and the updated S40 this year. In two years we will also be introducing our replacement for the C70 convertible," he added.

Published 9 January 2004 Melanie Carter

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