Following the successful launch of the new Volvo S40 saloon and V50 sportswagon earlier this year, combined with the continuing strong demand for the XC90, the first six months of 2004 have shown a strong increase in sales of Volvo cars:
- XC90, new S40 and V50 boost Volvo sales towards target of 600,000
- Volvo car sales increase by 11 per cent worldwide
- Volvo car sales increase by 10 per cent in UK
These new models have boosted demand in Europe and the USA has increased Volvo Cars total sales to over 234,000 units by 30 June1, an increase of 11 per cent compared to the same period last year, and an important step towards Volvo's longer term sales target of 600,000 cars per annum.
Sales in the USA are beating the record year in 2003 and have achieved Volvo's best ever six month sales of 69,158 cars – up 2.1 per cent, while here in the UK Volvo sales have already increased by 10 per cent.
Across Europe as a whole, sales have increased by an average of 15 per cent, with demand for diesel engines now accounting for 50 per cent of Volvos sold. France has experienced a 40 per cent increase in sales so far this year, with Germany up 32 per cent.
In its homeland, Sweden, Volvo sales have increased by 5 per cent to date in 2004 in a market that has decreased by 1.4 per cent. The V70 remains the best selling car in Sweden.Published 15 July 2004