- World debut of new, refreshed 2005 S60, V70 and XC70 models
- Joint UK debut for new S40 saloon and V50 sportswagon
- Innovative safety technology, inc. BLIS (Blind Spot Information System)
- XC70 and XC90 off-road action available at new '4x4 Experience'
Visitors to The Sunday Times Motor Show Live at the NEC2 will have the first chance to see Volvo's new, refreshed 2005 S60, V70 and XC70 models.
Following their high-profile TV advertising campaigns, the all-new S40 saloon and V50 sportswagon are sure to be amongst the stars of the show, where they'll be making their joint UK show debut. Acclaimed for their unique interior, design and performance, they provide a stylish entry point to the Volvo range thanks to a starting price of £16,113 for the S40 1.8 S. To demonstrate the sporty character of the car, there will also be a V50 on the stand fitted with the Sports styling pack and special 18in alloy wheels.
Also on the Volvo stand is the C70 convertible, the latest S80 saloon (updated last year), plus two examples of the highly acclaimed XC90 – including the range-topping Executive model.
This year there will also be the opportunity to experience some off-road action for real in the all-wheel drive XC70 and XC90 at the show's new, free '4x4 Experience'4.
A special demonstrator unit will show Volvo's latest safety technology and innovations – the Blind Spot Information System (BLIS), fitted to the door mirror to detect other 'hidden' road users, is the first of its kind to be available for passenger cars; brake support, to alert the driver if not braking adequately; and adaptive cruise control, to maintain a variable distance from traffic ahead; plus another world-first – a door mounted Inflatable Curtain for the next generation Volvo C70 convertible.
In addition, Volvo's latest rear seat entertainment system, available from Volvo dealers as an accessory for most models, can be seen fitted to an XC90 on the Volvo stand.
The Volvo stand is in Hall 4 alongside the Ford and other Premier Automotive Group (PAG) brands, Jaguar, Land Rover and Aston Martin.Published 4 May 2004