This year’s The Sunday Times Motor Show Live has proved to be a roaring success for many manufacturers.
Just over halfway through the show, Volvo has signed up more customers for test drives than it did during the whole event two years ago. The most popular vehicles for the brand have been the new XC90 and the S40 and V50. John Lefley, spokesman for Volvo attributed much of the interest in the XC90 to its inclusion in the new interactive 4x4 Experience. He said, ‘The opportunity to take a ride in our SUV on an off -road course has shown visitors the vehicle’s capabilities and confirmed for them that they’ve made the right choice.’
Lefley went on to praise the show commenting on the `quality’ of visitors seriously interested in making a car purchase.
Korean manufacturer Daewoo has also been enjoying success at the show. Two years ago the brand, which was new to the market, appeared with only three models and spent much of its time placating existing customers. This time round the Korean manufacturer has had a completely different experience. Over the past 18 months the brand has developed a series of new products increasing its appeal and capturing new audiences. Most notably the new Lacetti Sport has helped attract a much younger customer by offering an affordable (under £12k) sporty car. Daewoo spokesman Denis Chick commented, `The show is delivering a fantastic audience for us. It has really been worth our while coming.’
According to Chick, Daewoo has taken over a thousand quality leads from visitors who are actively looking to purchase a new car, and have secured dozens of test drives direct from the stand.
Daewoo’s appearance at the show looks set to boost the company’s sales, which in the first five months of 2004 were up sixty per cent on the same period last year.Published 2 June 2004