Volvo XC60 | Part Three

Equal allocation to Europe and North America

The sales target for the new XC60 is over 50,000 cars per year. Distribution between Europe and North America is unusually uniform: about 40 per cent each. The remaining 20 per cent is destined for the rest of the world.

The five largest markets during peak year 2010 will be the USA, Germany, Great Britain, Russia and China.

“This car has a natural appeal in North America. Here in Europe it is the sporty personality in combination with the compact format that attracts new buyers, primarily women. The XC60 offers a feeling of space even though it is about 20 centimetres shorter than the XC70,” explains Fredrik Arp, and adds:

“The fact that both China and Russia are among the five largest XC60 markets is proof that these growing markets are now beginning to be really large. Both markets will now advance even higher up the sales league in the future.”

The Volvo XC60 will be built at the Volvo Cars factory in Ghent, Belgium. Sales will start in Europe during the second half of 2008, while sales in North America will get under way in early 2009.

Published 4 March 2008 Melanie Carter
 

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