A Pirate's Life For The Volvo Ocean Race

The next Volvo Ocean Race¹ is braced for the glare of Hollywood with the announcement today that there will be a Pirates of the Caribbean II entry in the 2005-2006 race.

The Walt Disney Company and Volvo (Volvo Car Corporation and AB Volvo²) have entered into a unique film marketing agreement for Pirates of the Caribbean II ³ which will include the creation of a competitive entry in the 31,250 nautical mile Volvo Ocean Race adventure - the premier round the world race.

The announcement of the ‘Pirates’ boat ensures a high-profile US presence among the fleet for the eight-month epic.

Dick Cook, chairman of The Walt Disney Studios, said: "We’re excited to be participating in the prestigious Volvo Ocean Race, which is very much like the ‘formula one’ of yacht racing. This is a fun and unique way to remind viewers all over the world that Pirates of the Caribbean: Dead Man’s Chest will be sailing into theatres next summer. Given the film’s high seas adventures and nautical themes, this marathon sporting event is a great way to make some waves and generate awareness among the millions of viewers."

"The excitement and intrigue which this entry brings to the race takes us to a whole new level in terms of global profile and exposure. To link up with a Hollywood icon such as the Walt Disney Company is a fillip for the event and for sailing in general," said Glenn Bourke, the Volvo Ocean Race CEO.

"The deal also underscores the value of the Volvo Ocean Race as a compelling marketing communications tool in the eyes of the commercial world. In terms of competition, I fully expect this team will be at the sharp end of the race for honours."

Published 25 March 2005 Melanie Carter
 
 

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